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Customer satisfaction is a key indicator of success, and understanding how you compare to other institutions is a critical component in evaluating your strengths and identifying opportunities for growth. The National Association of College & University Food Services (NACUFS) Customer Satisfaction Benchmarking Survey is designed to help you measure, evaluate, and benchmark the variety of needs and opinions of your most important customers – your students!



Standard registration for the 2023 Customer Satisfaction Benchmarking Survey has closed. 



For late registration, please email


  Detailed Information



About the Survey


The confidential survey measures customer satisfaction with residential dining halls (board plans) and retail units, which are broken down into six categories: food courts, marketplaces, express units, specialty coffee shops/juice bars, sit down restaurants, and convenience stores. The survey includes 25 comparative indicators of customer satisfaction and importance scored by each facility. The indicators cover food quality, menu variety, customer service, cleanliness, the dining environment, sustainability, and the importance of the campus dining experience. The survey is tailored to your institution, given to your customers, and distributed electronically on your campus. Industry Insights, Inc., a professional research firm specializing in business studies for associations, analyzes the data. 


About the Data


A customized report is made comparing your results to the aggregated scores from all participating institutions.

Your customized report includes:

  • A Detailed Survey Results section containing data tables that display frequency distribution tables, cross tabulations, and means/medians, where appropriate, for each survey question. The cross-tabulations are based on various institutional characteristics, such as two-year vs. four-year, geographic region, public vs. private, size, etc. as well as various respondent characteristics.
  • An Executive Summary section presenting a "user-friendly" overview of the survey's findings through a combination of graphs and easy-to-understand charts, supplemented by textual analysis. Emphasis is placed on the most important survey results. The report also contains a description of the survey methodology, the demographics of the sample, and a copy of the questionnaire. In addition, PDFs of the institutions' current year reports are housed in a secure online portal.
  • Online, real-time searchable reports allow participants to log into a secure site and access the preliminary results as the survey progresses. The site presents the real-time results alongside real-time industry benchmarks and open-ended question responses.

Important Dates & Deadlines:

Your order must be placed and your fee must be received by NACUFS by Friday, September 22, 2023.*

Please conduct your survey between October 16 and November 22, 2023.

Reports will be sent to participants in early January 2024.

* A late fee will be charged on all orders submitted after September 22.



Base fees are determined by the number of locations surveyed. This does not include any additional services you have the opportunity to order directly from Industry Insights.


 Number of establishments surveyed   Base fee 
 10 or fewer  $650
 11 to 20  $975
 21 to 30  $1,350
 31 or more  $1,750


For example: if you wish to survey 10 establishments on your campus, you would pay $650 to NACUFS when you register to participate in the survey.
This fee is non-refundable. This fee includes a final report containing:

  • Your survey data displayed in tables and shown by respondent type (student, faculty, etc.), class status, gender, and type of housing (on vs. off campus housing), as well as by individual residential all you care to eat dining facility (residential dining hall), type of retail establishment and individual retail establishment
  • Regression analysis that illustrates the key satisfaction drivers
  • Aggregate comparative data tables from all schools participating in this project, displayed by NACUFS regions, public vs. private institutions, 2-year vs. 4-year institutions, size of enrollment, respondent type, class status, gender and type of housing.
  • Access to Real-time Results

Have questions? Send an email to .