December 15, 2022
3:00 PM - 4:00 PM Eastern
Sponsored by Bush Brothers
Free for members and non-members*
*Free for the December webinar only. NACUFS live webinars are always free for members, and $49 for non-members.
Did you know that Gen-Z, according to AdvertisingWeek, is the first generation to have completely grown up online? And most, if not all, were readily exposed to social media before they were able to have their own accounts.
Join us on December 15 to learn how you can best optimize your communications to engage your Gen-Z consumers. During this webinar, we will take you on a deep dive to include tips, tricks and strategies for meaningful engagement with Gen-Z that will enhance the image of your campus dining experience while promoting greater engagement across multiple digital and communication platforms.
Evan Wilson, Unit Social Media Manager, Texas Tech University, is responsible for photographing, filming and coordinating all content creation for the department. These duties include providing content for social media, print, web, menus, TV, departmental and training collateral.
“Communication is an ever evolving challenge for the food service industry. With traditional mediums showing less effectiveness, how do college and universities break through a communication saturated world to bring their message to students? Creating authentic, quality social media content that fits into their lifestyle. Utilizing an aggressive plan, Hospitality Services at Texas Tech has doubled their following in less than a year. Communicating with students where they are at, to increase engagement, customer service, and overall experience that Texas Tech University provides.”