The key to any Gen Z’s heart is through social media. Operators in the higher ed sector are constantly moving. The last thing they are thinking about is taking a quality photo for social media, but they should be! In this session, Darren will talk about how to create eye-catching photos for social media without using expensive equipment. In addition, he’ll cover how to find the perfect spot in your unit to take a photo, a variety of surfaces to shoot on, and how to make sure your food is the focus.

Date & Time 

August 9, 2023

4p.m. EST

Registration 

Click here to register 

Learning Objectives

• Gain understanding on why images are important in marketing 
• Gain knowledge about how to approach food photography
  • Plate Presentation and Styling
  • Location and Background
  • Lighting
  • Angles

Presenter

Darren Van Dyke graduated from the Art Institute of Pittsburgh with a Bachelor's in Digital Marketing Production. After college, he freelanced for nine years, working on commercials, music videos, short films, and feature films. For the past five years, Darren has been the videographer/photographer for Virginia Tech Dining Services, helping to tell their story one plate at a time.