Professional Faculty posting # P08913UF

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

Key Responsibilities

• Working with the Director, Assistant Director and other marketing managers, this position directs and implements tactics to meet year-round marketing goals, including determining budget, scope and deadlines.
•  This position is a lead marketing role in the development of strategies and implementation of program marketing. The marketing manager develops campaigns, supervises design work of student staff, reviews production of promotions, and assesses outcomes to apply to future planning. The role provides direction and review of projects, leads client meetings, and establishes goals and objectives for each initiative.
• The marketing manager collaborates closely with UHDS Dining Services colleagues to develop content and messaging for targeted outreach events and programs. The marketing manager promotes on-campus restaurants, markets and cafes and works with the dining team on additional opportunities for revenue generation.
•  The marketing manager ensures that marketing tactics support the retention goals and resident satisfaction goals outlined by leadership. This role assesses future opportunities for increasing the recruitment and retention of students from year-to-year and term-to-term in UHDS facilities and programs.

• The Marketing and Communications Manager develops ideas, content and copywriting for marketing communications and campaigns. This includes content for brochures, advertisements, e-newsletters, social media platforms, digital displays, menus and web pages. The manager has discretion on content and imagery for event promotion and feature stories to highlight UHDS initiatives and programs. The marketing manager serves as a storyteller, sharing department highlights to generate local and national interest in housing and dining programs, as well as supporting the narrative of the student experience for prospective students to campus.
• The marketing manager serves as web administrator by creating content for the web, managing web updates and structure changes, and editing all UHDS pages as needed. The role also has responsibility in the daily operations of UHDS social media accounts and contributes to a calendar for social media content. The marketing manager assists in developing a digital media strategy and content to engage audiences on Instagram, Facebook, and other current and emerging social media platforms. This role plans and creates content for digital communications with the intent of leveraging effective storytelling to feature department initiatives and programs, and the experiences of on-campus residents, dining customers and constituents of UHDS services.
•  This position helps develop and implement the overall brand presence for UHDS dining services, including University Catering and University Bakeshop. They work closely with the Director and Assistant Director to manage the department’s overall brand, and adhere to all OSU brand guidelines, including visual components and messaging.

• The Marketing and Communications Manager provides leadership, training and assistance for student staff. In collaboration with the Director and Assistant Director, the role oversees a creative team of designers/photographers and digital media students carrying out the campaigns and creative projects initiated by the unit or requested by department partners. The marketing manager also recruits and selects student staff and creates and revises position descriptions. They maintain supervision files and document performance issues.
• This position reviews work for design principles, OSU brand standards and best practices to ensure high-quality execution within time constraints and budget parameters. They provide appropriate feedback and support to student staff in order to meet deadlines and project scope.

• The Marketing and Communications Manager serves as a department representative, speaking on behalf of UHDS to prospective and admitted students and families about the housing application process and life on campus at off-site Admissions events, OSU orientation sessions and on-campus visit days. They work closely with colleagues in the Office of Admissions and the Office of New Student Onboarding to represent on-campus housing opportunities for all potential campus residents. Travel is limited but expected during these peak recruitment seasons.
• This position works closely with OSU colleagues, resource offices and community partners focused on the recruitment and retention of OSU students from marginalized communities and identities. This includes attendance at events geared to engage first-generation and/or students from Black, Indigenous, and People of Color (BIPOC) communities. In addition, this position may serve on divisional committees or campus-wide initiatives on behalf of UHDS.

• This role provides leadership in data-based decision making to meet the marketing goals of programs and services. This includes routine assessment of marketing efforts via analytics, surveys, occupancy metrics and cash sales tracking.
• The marketing manager supports periodic department student feedback sessions by facilitating groups and providing suggestions to the department based on findings.
• They also track search engine optimization (SEO) and other analytics to monitor and report web traffic, user engagement on social media sites, and trending issues related to the department. They oversee any paid Search Engine Marketing (SEM) tactics outsourced to vendors or managed in-house.

Required Qualifications

• Bachelor’s degree in business/marketing, journalism, public relations, new media communications, graphic design or a field relevant to the duties outlined in the position description.
•  At least three years of professional experience leading or supporting the development, implementation and management of marketing strategies and tactics while meeting deadlines.
•  Demonstrated experience with self-directed work, including managing several competing creative projects with multiple components, such as graphic design, copywriting, web development, video and photography.
•  Demonstrable commitment to promoting and enhancing diversity, such as the ability to build relationships with a diverse group of stakeholders.
•  Strong written communication skills, including copywriting and editing.
•  Strong verbal communication skills, including presentation skills (public speaking).
•  Demonstrated experience with online marketing, including an understanding of digital advertising, e-newsletter development, analytics, and promotions through various social media platforms.
•  Proven ability to build and maintain collaborative working partnerships with stakeholders to accomplish goals and initiatives.
  
  This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

Preferred Qualifications

• Demonstrated leadership as a member of a creative team.
•  Demonstrated experience in managing a budget for a program or campaign.
•  Demonstrated skills supervising staff members, including hiring, onboarding, training, providing performance feedback, building a collaborative team environment, and a focus on developing employee skills, knowledge and ability.
•  Advanced understanding of design principles as related to the development of communications and marketing materials.
•  Understanding of and experience with Adobe Creative Suite software.
•  Experience with photography and/or videography.
•  Experience working within an integrated brand system.
•  Written and oral Spanish-language proficiency.
•  Experience using Drupal or a similar content management tool for creating/editing websites.
•  Experience using digital marketing tools and systems such as digital e-newsletter platforms, CRMs, project management software and social media tools and platforms.
•  Marketing or recruiting experience in a university setting interacting with prospective students and families.
•  Professional or personal experiences working with culturally, linguistically and racially diverse communities.

Working Conditions

For more information and to apply, please visit https://jobs.oregonstate.edu/postings/165902