To be considered for this position please apply on the Miami University Job Board: https://jobs.miamioh.edu/cw/en-us/job/499263/sr-marketing-account-manager
Support development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments.
Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Weekly benchmarking the progress of department initiatives
Support sales initiatives, Campus Services events, and departmental events and projects with all specific university customer segments in assigned areas
Execution of interactive and engaging events/projects by incorporating creative experiences to generate awareness, drive customer conversion, grow customer base, create followership, and increase brand loyalty.
Collaborates with Marketing team and peers to develop an inclusive communication strategy that includes multimedia, public relations, design, proofing, print production, distribution and installation of collateral.
Assist in the development and creation of the annual strategic plan for the marketing department at fiscal yearend.
Provide supervisory support, leadership and assistance to the full-time marketing account management staff and their accounts. Exhibits high-level of confidentiality and professionalism with all university information.
Bachelor’s Degree in marketing, strategic or mass media communications, public relations, interactive media studies or business management.
Masters degree in marketing, strategic or mass media communications, public relations, interactive media studies or business management. OR 5 years of experience in the related fields
Knowledge, Skills and Abilities:
Demonstrated ability to manage multiple projects and maintain a high level of productivity and quality, achieve success working without supervision and in a team environment, and troubleshoot technical issues in order to move forward with a project. Supervisory and staff development experience. Ability to lead multi-faceted projects. Basic understanding of Graphic Design and brand standard best practices. Experience in marketing plan creation and development, social media and written communications
Knowledge of HTML a plus.
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
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