Campus and Community Engagement

Keeps abreast of current and emerging trends in marketing, graphic design, social outreach, and other related topics.

• TikTok and Instagram Reels Microlearning Video
• Reaching Gen-Z Across Multiple Platforms

Implements marketing plans and brand standards using appropriate channels of communication (e.g., publications, social media)

• TikTok and Instagram Reels Microlearning Video
• Reaching Gen-Z Across Multiple Platforms
• What Role Do Universities Play at the Nexus of Food and Climate?

Assesses and reports on the effectiveness of marketing initiatives.

• Resources available soon!

Uses results/data to effect changes and as the basis for decision making.

• TikTok and Instagram Reels Microlearning Video

Delivers appropriate messages to students, staff, and campus community.

• Resources available soon!

Provides information to external constituents (e.g., interviews, tours, events, applications, publications).

• Resources available soon!

Plans, collaborates, partners, and participates in community activities and events in order to promote campus dining.

• Waste Management Microlearning Video
• Creating Campus & Student Engagement with Indigenous Cuisines

Submits Loyal E. Horton and other nominations/applications for awards.

• NACUFS Awards
• Loyal E. Horton Dining Awards Microlearning Video

Follows established protocols for sensitive issues and emergencies.

• Resources available soon!

Plans and executes events which align with admissions/enrollment goals.

• Resources available soon!

Implements strategies to provide a positive experience to prospective students, parents, and families.

• Resources available soon!

Establishes and builds positive relationships with students through a proactive service approach, events, and programs.

• Waste Management Microlearning Video

Builds positive experiences and relationships with interns and/or mentors and those providing these experiences.

• Waste Management Microlearning Video

Supports students, clubs, and organizations as well as student initiatives.

• Developing a Hands-on Student Nutrition Class

Encourage students to include the skills they've gained through their student experience with dining services during interviews and when evaluating personal success goals.

• Resources available soon!

Displays inclusive behavior by welcoming ideas and developing programs/menus for all students and customers.

• Creating Campus & Student Engagement with Indigenous Cuisines

Supports student health and wellness needs through programs, menus, and individual assistance.

• Resources available soon!

Collaborates with campus partners on programs and initiatives (e.g., student life, sustainability, food insecurity, admissions).

• More than Dining: Becoming a True Campus Partner in Chaotic Times
• What Role Do Universities Play at the Nexus of Food and Climate?
• Microlearning: Sustainable Dining at Skidmore - Ideas for Inspiration
• Sustainability Collaboration
• Creative Marketing Strategies For Your Dining Program

Implements initiatives that leverage strategic partnerships (e.g., local purchasing).

• Resources available soon!

Develops and manages operational plans that support the strategic plan.

• What Role Do Universities Play at the Nexus of Food and Climate?

Provides dining expertise to and support for campus initiatives.

• What Role Do Universities Play at the Nexus of Food and Climate?

Develops and guides the brand management strategy and standards, ensuring brand fits with the institutional vision, mission, and culture.

• Resources available soon!

Establishes goals and develops the department marketing plan with emphasis on incremental benefits of initiatives, including participation levels and sales growth.

• Resources available soon!

Reviews and approves marketing and branding budgets and proposals for new initiatives; seeks expertise from campus marketing resources.

• Resources available soon!

Ensures marketing is consistent with university standards.

• Resources available soon!

Uses data/feedback as the basis for decision making (e.g., internal and external market research, including merchandising, advertising, promotions).

• Resources available soon!

Leverages university strategic communications expertise and guidance where appropriate.

• Resources available soon!

Establishes relationships with external constituents (e.g., media/trade journals, town/gown) to promote campus dining.

• Resources available soon!

Identifies and/or develops opportunities to establish partnerships and increase interaction with community stakeholders.

• Resources available soon!

Searches for opportunities to promote campus dining through awards and recognition.

• Waste Management Microlearning Video

Establishes protocols for addressing sensitive issues and emergencies.

• Resources available soon!

Meets with admissions/enrollment to develop programming which aligns with their goals.

• Resources available soon!

Develops strategies to provide a welcoming environment to prospective students, parents, and families.

• Resources available soon!

Sets clear expectations and develops strategies to provide a welcoming environment to students and guests that facilitates community building and positive relationships.

• Resources available soon!

Promotes a climate of support and mentorship.

• Resources available soon!

Provides guidance and opportunities for collaboration with students, clubs, and organizations in their advocacy efforts/interests.

• Resources available soon!

Stresses and communicates the links between skills gained through employment, internships, leadership roles, and projects and students' career goals.

• Resources available soon!

Supports and promotes an inclusive campus environment.

• Creating Campus & Student Engagement with Indigenous Cuisines

Partners with other departments on campus to assist students with health and wellness needs.

• Resources available soon!

Navigates and strategically aligns campus dining with the campus culture, department culture, and political environment.

• What Role Do Universities Play at the Nexus of Food and Climate?

Establishes internal and external strategic partnerships (e.g., faculty engagement, admissions, town/gown).

• What Role Do Universities Play at the Nexus of Food and Climate?

Provides visionary direction that supports university strategic initiatives.

• What Role Do Universities Play at the Nexus of Food and Climate?

Establishes reputation as the dining expert on campus.

• Resources available soon!