Speakers

Barry Greenberg, CEC

Executive Chef, Hormel Culinary Collective

Richard D. Hoelzel, CDM, CFPP, FMP

Corporate executive chef, Idahoan

Diane Hurd

Senior vice president & partner, Inspire PR Group

Mark Kelnhofer, CFBE, CTA, MBA

President and CEO, Restaurant Institute LLC

Tia Raiford

Corporate chef, Hormel Foods

Barry Greenberg, CEC 

Executive chef, Hormel Culinary Collective 

With culinary interests that started in the family kitchen of his aunt’s Vermont farm, Chef Barry Greenberg went on to become executive chef at the University of Iowa. His 30-year tenure has given him invaluable insights across all aspects of foodservice, but his impressive industry experience doesn’t stop there.

Greenberg has received countless industry awards and accolades throughout in his career, including grand prize winner of Minor’s® Flavor Expedition Recipe Contest and top honors at the Cattleman’s “Best of the Barbecue” competition. He’s also a certified barbecue judge with the Kansas City Barbecue Society and a National Certification Committee member with the American Culinary Federation.

Cooking is where Greenberg feels most at home and finding ways to connect through food is what he loves most about the foodservice industry. To him, it’s always about the people, whether it’s the guests he serves or the chefs who inspire him. 

 

Richard D Hoelzel CDM, CFPP, FMP

Richard has been in the culinary business for 35 years and holds certifications as a Food Management Professional and Certified Food Protection Professional, as well as a Certified Dietary Manager accreditation from the University of North Dakota. He earned his Associate of Science in Culinary Arts from the Culinary Institute of America.

Richard began his career with PepsiCo and then worked with Hyatt Hotels International and ITT Sheraton Hotels before taking roles with Culinary Concept & Consulting and ARAMARK food services, respectively. In 1999, Richard joined the Compass family of brands, serving as Corporate Executive Chef with Compass Group until 2016, when he became a Regional Director of Operations with Bateman a former member of Compass Group. Richard currently is the Corporate Executive Chef with Idahoan Foods in Idaho Falls ID where he works with both Research and Development as well as Sales to support the mission of bringing wholesome ingredients to everyone's table.

In 2010, Richard was named Mentor of the Year for the American Culinary Federation. He was a Culinary Olympic Team Member for ITT Corp., as well as Culinarian of the Year, Federal Reserve Southern Region. Richard earned the title of Chef Instructor of the Year from the University of Chicago and the Innovation Award from ARAMARK, Southwest region. He served on the Board of Directors for the Association of Nutrition & Foodservice Professionals and in a Board Liaison Leadership Development position with the Association of Nutrition & Foodservice Professionals. Richard is a founding member of the Inclusion Network at LeadingAge, working to ensure everyone, including our LGBT, has a place in our aging society. 

 

Diane Hurd 

Senior vice president & partner, Inspire PR Group

Diane Hurd currently serves as senior vice president and partner at Inspire. As one of the founding members of the firm, she has been integral to Inspire’s development, shaping internal business operations, enhancing client services, and supporting the growth of the team.

With more than 17 years of experience, Diane leads account teams serving major U.S. food companies and restaurants, state and national agriculture organizations, schools, corporations and nonprofits. Her results-oriented approach and deep experience driving strategic media relations, advertising and marketing, and issues management initiatives serves Inspire’s clients well. Diane is a trusted crisis communications advisor and regularly speaks at conferences across the country on a variety of topics – from crisis preparedness to best practices for effectively communicating your brand’s story.

Diane earned her master’s degree in business administration from Franklin University and a bachelor's degree in public relations and organizational communication with a specialization in marketing from Capital University.  

 

Mark Kelnhofer, CFBE, CTA, MBA 

President and CEO, Restaurant Institute LLC

Mark Kelnhofer, President and CEO of Return On Ingredients® LLC and Restaurant Institute LLC, is an international speaker and author on recipe costing and menu engineering. Mark has over 25 years in bottom line boosting experience including over 18 in the restaurant industry. He is an international speaker addressing over 130 different tradeshows, expos, and events in the United States and Canada. Mark also is currently a Lecturer for The Ohio State University instructing food, beverage, & labor cost controls as well as hospitality accounting.

 

Tia Raiford 

Corporate chef, Hormel Foods

Before her impressive 40-year career in foodservice, Chef Tia Raiford grew up on the East Coast. There, she loved watching her mother cook and learned that she could do anything she set her mind to. That determination led her to graduate from The Culinary Institute of America and later serve as the Senior Executive Chef at the 2008 Beijing Olympic Games, where she ran a facility that fed over 14,000 people daily.

When she’s not in her Brunswick, Georgia kitchen, Chef Tia is tending to her 50-acre farm with her husband and seven stepchildren. They grow a variety of ingredients that inspire her seasonal cooking and love of nutrition.

Chef Tia constantly reminds herself and her team to stop and breathe in times of chaos because she considers it a great honor to share positive experiences through food and foodservice.