October 2008 |
TYSON FOODS, INC., RELAUNCHES HUNGER-RELIEF WEB SITE TO INCLUDE SOCIAL NETWORKING FEATURES The Tyson Foods, Inc., Web site ( http://hungerrelief.tyson.com ), devoted to the fight against hunger, now includes features designed to help communicate hunger-relief efforts and success stories. Tyson Hunger Relief provides a forum to increase hunger awareness, help meet the needs of hunger-relief agencies across the United States, and share the inspiring accomplishments of individuals and organizations feeding the nation's hungry. Hunger relief is Tyson Foods' number one philanthropic objective, and through partnerships with U.S. hunger-relief organizations such as America's Second Harvest, Tyson Foods is helping feed the more than 25 million Americans who receive emergency food assistance from nonprofit agencies across the country. Visitors to Tyson Hunger Relief will find that blog-style social-networking features have been added so they can post comments about local hunger-relief efforts, including community, agency, or organizational needs, accomplishments, and information. Tyson Hunger Relief now also includes an interactive forum with YouTube videos, RSS News Feeds, and blog posts, uniting those desiring to fight hunger in the United States. The Web site features Hunger All-Stars®, a recognition given to individuals or groups demonstrating Tyson Food's belief that one person, one family, or one group can make a difference in the fight against hunger. Visitors are encouraged to nominate Hunger All-Star candidates, who are then featured on the site. Tyson Foods selects a Hunger All-Star of the Month, whose local America's Second Harvest member food bank receives a donation of a truckload of Tyson® products. Since 2000, Tyson Foods has donated 51 million pounds of beef, chicken, and pork—enough food for 204 million meals—to local food banks, food pantries, and other hunger-relief organizations serving their communities' needs. Tyson Foods, Inc., partners with America's Second Harvest, the nation's largest charitable hunger-relief organization, made up of more than 200 food banks, and is a current sponsor of America's Second Harvest's Almanac of Hunger & Poverty in America . This research provides an invaluable and comprehensive source of hunger- and poverty-related data. Study findings have been cited at various legislative events and hearings as an authoritative source on the subject of hunger in America. Tyson Foods, Inc., is also a partner with Share Our Strength, a national organization devoted to alleviating child hunger in the United States. Along with direct food donations and partnerships, Tyson team members implemented Powering the Spirit, a fund-raising program in 50 communities across the country that last year raised more than $150,000 to fight hunger in partnership with Share Our Strength.
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