General Mills Bakeries & Foodservice brings its national Yoplait® Save Lids to Save Lives® program to foodservice operators this fall. With one in eight women affected by breast cancer in their lives, Save Lids to Save Lives offers operators a simple, effective way to support the fight against this life-threatening disease.

General Mills Bakeries & Foodservice will provide operators with merchandising kits complete with collection boxes and shelf danglers to promote Save Lids to Save Lives and encourage patron support of the breast cancer cause during Breast Cancer Awareness Month in October. In September and October, special pink lids will top Yoplait yogurt cups, and for every lid saved and mailed in through Dec. 31, 2006, Yoplait will donate 10 cents to the Susan G. Komen Breast Cancer Foundation, up to $1.5 million with a guaranteed minimum donation of $500,000.

"Save Lids to Save Lives is an excellent way for operators to show their support for causes that resonate with their customers, strengthening traffic and patron loyalty," said Pam Kermisch, director of Promotion for the General Mills Bakeries & Foodservice division.

Consumers believe that company support of causes, such as breast cancer, is important. According to the Cone Corporate Citizenship study, 77 percent of Americans said a company's commitment to a cause is important when deciding what to buy or where to shop. Consumer awareness of Save Lids to Save Lives is high, and of those familiar with the program, 75 percent are able to connect it to Yoplait.

Yoplait was recently recognized as one of the "top socially responsible brands" by Alloy Media + Marketing in its fifth annual College Explorer Study conducted by Harris Interactive. The study's findings show that college students consider social responsibility to be a priority and reward and recognize those brands they feel are committed to good causes.

For more than five years, General Mills Bakeries & Foodservice has brought foodservice operators the successful Save Lids to Save Lives program. Through this national program, Yoplait and General Mills have donated more than $15.5 million to aid in the fight against breast cancer.

For more than 18 years, General Mills and Yoplait have been committed to breast cancer and women's wellness programs including heart health, osteoporosis prevention and general fitness. Since 2001, Yoplait has been the Presenting Sponsor of the Susan G. Komen Breast Cancer Foundation's Race for the Cure®.

General Mills Bakeries & Foodservice General Mills' Bakeries & Foodservice division sells a wide array of bakery products, including frozen biscuits, croissants, cookies, and other bread and sweet goods. It also markets dry baking mixes and bakery flour in the foodservice, restaurant, and in both wholesale and retail bakery channels. The division also sells General Mills branded cereal, yogurt, snacks and more in a wide variety of foodservice outlets, such as cafeterias, convenience stores and vending machines. The division generates more than $1.7 billion in sales.