Operators who stock up on Pillsbury Biscuits now through Nov. 30 will have a chance to win one of several professional auto racing prizes in the "Rev Up Your Sales with Biscuits" sweepstakes.

The sweepstakes contest allows operators an incredible chance to win an appearance at their operation by professional driver Bobby LaBonte and the #43 race car. The lucky winner also will receive a VIP trip for two to a professional auto racing event during the 2007 racing season where the winner will have the opportunity to be an honorary member of the #43 Pit Crew.

In addition to the grand prize appearance and trip, General Mills also is giving away:
*Five first prizes - A racing weekend package trip for two to a motor sports race during the 2007 season.
*10 second prizes - Admission for two to the Richard Petty Driving Experience plus $50 spending money.
*250 third prizes - Cheerios Racing polo shirts.

"General Mills is proud to bring the thrill of professional auto racing to the foodservice channel by providing operators a chance to win a special appearance by driver Bobby LaBonte and the #43 Cheerios/Betty Crocker race car," said Pam Kermisch, director of Promotion Marketing, General Mills Bakeries & Foodservice. "This appearance will be sure to drive excitement through the winner's operation."

Professional auto racing has significantly grown its fan base with one in three Americans (75 million) reporting to be fans - and racing has broad appeal among both men and women.

How to enter
Operators who submit the "Rev Up Your Sales with Biscuits" rebate form are automatically entered in the sweepstakes to win one of several incredible auto racing prizes from General Mills Bakeries & Foodservice.
Operators will receive one entry for each case of Pillsbury Biscuits purchased. The sweepstakes began on Sept. 1, 2006, and runs through Nov. 30, 2006, and is open to foodservice operators in the United States and the District of Columbia. The offer is not applicable to operators in K-12 schools. No purchase is necessary. To enter write your name, business name, business address and phone number on a 3x5 card and send
to:

Rev Up Your Sales with Biscuits Sweepstakes
P.O. Box 72706
Rockford, MN 55572.

Winners will be selected at random in a drawing to be held on or around January 25, 2007. Odds of winning depend on entries received. For official rules, operators should contact their General Mills Bakeries & Foodservice sales representative.